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HOOVI Group OÜ

Legal form:

Private limited company

Registry code:

14494974

VAT no.:

EE102345197

Fiscal-year period:

01.01 - 31.12

Established:

24.05.2018 (8)

Former business names:

SecureBadger OÜ

Capital:

10 000 EUR

Address:

Laeva tn 2, Kesklinna linnaosa, Tallinn, Harju maakond, 10111

Status:

Registered

Contacts

Email:

support@hoovi.ee

Website:

https://www.hoovi.ee/

Industries

FINANCIAL AND INSURANCE ACTIVITIES
Provision of financial services, except insurance and pension funds
Provision of other financial services, except insurance and pension funding
64991 - Other financial service activities n.e.c., except insurance and pension funding

VAT liability

	Start	End
EE102345197	08.03.2021

Annual reports

Aggregate data

	Period	Submitted
2025	01.01.2025 - 31.12.2025	Due date 30.06.2026
2024	01.01.2024 - 31.12.2024	14.08.2025	Valid
2023	01.01.2023 - 31.12.2023	20.07.2024	Valid
2022	01.01.2022 - 31.12.2022	25.01.2024	Valid
2021	01.01.2021 - 31.12.2021	22.07.2022	Valid
2020	01.01.2020 - 31.12.2020	07.07.2021	Valid
2019	01.01.2019 - 31.12.2019	08.05.2020	Valid
2018	24.05.2018 - 31.12.2018	13.12.2019	Valid

Unsubmitted declarations

No unsubmitted declarations found

No unsubmitted declarations as of 05.06.2026.

???

Credit rating

Hidden

Credit rating is based on company financial data and payment behavior. detailed analysis available to regia+ users.

020406080100

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? Strengths

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Tax data

	State taxes	Labour taxes	Taxable turnover	Employees
2026 Q1	939 €	444 €	125 245 €26.9%	-
Kokku 2026:	939 €	444 €	125 245 €
2025 Q4	534 €	444 €	171 319 €42.2%	-
2025 Q3	1 394 €	330 €	120 455 €20.9%	-
2025 Q2	754 €	268 €	99 637 €13.4%	-
2025 Q1	269 €	269 €	87 868 €34.2%	-
Kokku 2025:	2 951 €	1 311 €	479 279 €41.9%
2024 Q4	825 €	252 €	65 489 €12.9%	-
2024 Q3	699 €	252 €	75 184 €79.0%	-
2024 Q2	407 €	247 €	41 999 €72.9%	-
2024 Q1	577 €	252 €	155 018 €156.3%	-
Kokku 2024:	2 508 €	1 003 €	337 690 €68.1%
2023 Q4	261 €	252 €	60 477 €17.0%	-
2023 Q3	160 €	153 €	51 684 €0.3%	-
2023 Q2	1 655 €	0 €	51 823 €40.5%	-
2023 Q1	1 795 €	0 €	36 887 €32.1%	-
Kokku 2023:	3 871 €	405 €	200 871 €17.2%
2022 Q4	7 321 €	7 938 €	54 353 €15.2%	-
2022 Q3	16 323 €	11 073 €	47 185 €38.5%	3
2022 Q2	13 918 €	9 553 €	76 767 €19.2%	3
2022 Q1	13 182 €	9 310 €	64 401 €40.2%	3
Kokku 2022:	50 744 €	37 875 €	242 706 €101.9%
2021 Q4	7 418 €	3 196 €	45 943 €8.5%	3
2021 Q3	6 543 €	2 131 €	50 227 €109.1%	1
2021 Q2	4 024 €	13 €	24 017 €	1
2021 Q1	581 €	581 €	0 €	-
Kokku 2021:	18 565 €	5 920 €	120 187 €

Revenue by industry

	2020	2021	2024
Other financial service activities n.e.c., except insurance and pension funding			162 947 €
Business consultancy and other management advice	17 944 €	148 343 €
Renting and operating of own or leased real estate	30 274 €	6 969 €

Tax debts

No tax debt found

No tax debt as of 05.06.2026

Representatives

Name	Personal ID code	Date of birth	Role	Start	End
Karl Märka	38904XXXXXX	02.04.1989 (37)	Board member	24.09.2024	-
Mikk Laos	38611XXXXXX	17.11.1986 (39)	Board member	06.11.2018	-

4 inactive record hidden, extended access to the information portal is required to view history!

1 - 2 / 2 rows

Shareholders

Name	Personal ID code	Date of birth	Role	Share	%	Type	Start	End
K&O Invest OÜ	-	06.04.2021 (5)	Shareholder	15,00 EUR	0,15	Sole ownership	10.01.2025	-
HOOVI Group OÜ	-	24.05.2018 (8)	Shareholder	462,28 EUR	4,62	Sole ownership	10.01.2025	-
Revelio OÜ	-	17.12.2019 (6)	Shareholder	20,05 EUR	0,2	Sole ownership	19.12.2024	-
Coraline OÜ	-	07.03.2022 (4)	Shareholder	2,67 EUR	0,03	Sole ownership	19.12.2024	-
Heipo OÜ	-	07.07.2020 (5)	Shareholder	1 864,28 EUR	18,64	Sole ownership	30.09.2024	-

24 inactive record hidden, extended access to the information portal is required to view history!

1 - 5 / 10 rows

Other persons

Name	Personal ID code	Date of birth	Role	Start	End
Karl Märka	38904XXXXXX	02.04.1989 (37)	Founder	20.05.2018	-

3 inactive record hidden, extended access to the information portal is required to view history!

1 - 1 / 1 rows

Ultimate beneficial owners

Name	Personal ID code	Date of birth	Role	Start	End
Ivo Tahk	36807XXXXXX	26.07.1968 (57)	Indirect holding	02.01.2024	-
Kristjan Tiik	38607XXXXXX	18.07.1986 (39)	Indirect holding	02.01.2024	-
Mikk Laos	38611XXXXXX	17.11.1986 (39)	Member of higher governing body (board or supervisory board)	02.01.2024	-
Vahur Rajaver	38211XXXXXX	17.11.1982 (43)	Indirect holding	02.01.2024	-
Karl Märka	38904XXXXXX	02.04.1989 (37)	Direct holding	03.09.2018	-

3 inactive record hidden, extended access to the information portal is required to view history!

1 - 5 / 5 rows

Holdings in companies

Company	Registered	Role	Share	%	Type	Start	End
HOOVI Finance OÜ	31.07.2020	Shareholder	100 000,00 EUR	100	Sole ownership	18.05.2026	-
HOOVI Estonia OÜ	18.05.2021	Shareholder	50 000,00 EUR	100	Sole ownership	01.09.2023	-
HOOVI Group OÜ	24.05.2018	Shareholder	462,28 EUR	4,62	Sole ownership	10.01.2025	-

6 inactive record hidden, extended access to the information portal is required to view history!

1 - 3 / 3 rows

2026 Q1

Turnover

Amount

125 245 €

Monthly average

41 748 €

Per employee

0 €

Equity ratio

417,48%

Labour taxes

Turnover ratio

0,35%

Tax ratio

47,28%

Monthly average

148 €

Per employee

0 €

State taxes

Monthly average

313 €

Turnover ratio

0,75%

Estimated salary

Gross salary

0 €

Net salary

0 €

Aggregate data

	2024	2023	2022	2021	2020	2019
Current assets	188 178 €60.1%	117 571 €61.8%	307 755 €36.8%	225 006 €1 151.6%	17 977 €44.6%	12 432 €
Non-current assets	3 688 207 €34.8%	2 735 224 €17.8%	2 322 073 €56.4%	1 484 372 €2 285.7%	62 219 €	-
Total assets	3 876 385 €35.9%	2 852 795 €8.5%	2 629 828 €53.8%	1 709 378 €2 031.5%	80 196 €545.1%	12 432 €
Short-term liabilities	552 222 €238.1%	163 355 €120.2%	74 179 €91.5%	38 729 €1 638.3%	2 228 €	-
Long-term liabilities	2 695 870 €4.9%	2 569 150 €4.1%	2 678 750 €60.3%	1 671 200 €2 730.1%	59 050 €554.5%	9 022 €
Total liabilities	3 248 092 €18.9%	2 732 505 €0.7%	2 752 929 €61.0%	1 709 929 €2 690.4%	61 278 €579.2%	9 022 €
Share or stock capital	10 000 €	10 000 €	10 000 €	10 000 €	10 000 €300.0%	2 500 €
Retained earnings	215 993 €192.7%	73 793 €799.4%	-10 551 €212.2%	9 401 €933.1%	910 €	-
Net profit	402 300 €1 002.3%	36 497 €129.8%	-122 550 €514.2%	-19 952 €349.2%	8 008 €780.0%	910 €
Equity	628 293 €422.3%	120 290 €197.7%	-123 101 €22 241.4%	-551 €102.9%	18 918 €454.8%	3 410 €
Turnover	-	-	-	155 312 €222.1%	48 218 €749.2%	5 678 €
Profit margin	0.00%	0.00%	0.00%	-12.85%177.4%	16.61%3.6%	16.03%

Financial ratios

	2024	2023	2022	2021	2020
Profit and cash flow
EBITDA	-	-	-	-19 802	-
Liquidity
Current ratio	L.P	K.S	A.S	5.8	8.1
Quick ratio	Q.P	L.Z	G.B	5.8	8.1
Cash ratio	X.K	X.C	W.F	2.3	5.8
Efficiency
Days sales outstanding (dso)	-	-	-	1 751.9	270.4
Asset turnover	-	-	-	0.2	1.0
Structure
Debt ratio	S.X	N.W	G.P	1.0	0.8
Profitability
Operating margin	-	-	-	-12.9%	17.2%
Net profit margin	-	-	-	-12.8%	16.6%
Return on assets (roa)	A.R%	I.V%	C.B%	-2.2%	17.3%
Return on equity (roe)	L.B%	S.D%	-	-	42.3%

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Licences & notices

No licenses and notices found

Company has no active licenses and business activity notices

Regulations

Regulation no.	Date	Type	Deadline	Status
Ä 50094884 / 10	24.09.2024	Entry - Amendment entry		Entered into force (24.09.2024)
Ä 50094884 / M4	13.07.2024	Fine-warning order – annual report not filed	12.08.2024	Deficiencies remedied (21.07.2024)
Ä 50094884 / M3	10.12.2023	Fine-warning order – annual report not filed	09.01.2024	Deficiencies remedied (26.01.2024)
Ä 50094884 / 9	03.05.2023	Entry - Amendment entry		Entered into force (03.05.2023)
Ä 50094884 / 8	15.12.2020	Entry - Amendment entry		Entered into force (15.12.2020)

1 - 5 / 14 rows

Real estate

No real estate found

Company has no real estate

Consumer Disputes Committee decisions

No consumer dispute committee decisions found

Company has not been issued consumer dispute committee decisions

Official announcements

No official announcements found

Company has no issued official announcements

Public transactions

No public transactions found

Company has no public transactions

.ee domains

Domain	Status	Registered	Expires	End
hoovihaagised.ee	Active	23.10.2025	24.10.2026	-
hoovitoetus.ee	Active	23.10.2025	24.10.2026	-
teenushoovi.ee	Active	23.10.2025	24.10.2026	-
lahendushoovi.ee	Active	23.10.2025	24.10.2026	-
tegevushoovi.ee	Active	23.10.2025	24.10.2026	-

1 - 5 / 20 rows

Enforcement proceedings

No enforcement proceedings found

Company has no active debts with bailiffs

Payment orders

No payment orders found

Company has no court-ordered payment orders