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OÜ Playground Advertising

Legal form:

Private limited company

Registry code:

11609968

VAT no.:

EE101357775

Fiscal-year period:

01.01 - 31.12

Established:

12.03.2009 (17)

Capital:

12 775 EUR

Address:

Tehnika tn 55, Kesklinna linnaosa, Tallinn, Harju maakond, 10136

Status:

Registered

Contacts

Email:

heiki@initiative.ee

Phone:

+372 5073172

Phone:

+372 6608012

Industries

PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES
Advertising, market research and public relations
Advertising
73121 - Media advertising brokerage
FINANCIAL AND INSURANCE ACTIVITIES
Provision of financial services, except insurance and pension funds
Activities of holding companies and corporate financial entities
64211 - Activities of holding companies

VAT liability

	Start	End
EE101357775	30.03.2010

Annual reports

Aggregate data

	Period	Submitted
2025	01.01.2025 - 31.12.2025	Due date 30.06.2026
2024	01.01.2024 - 31.12.2024	09.07.2025	Valid
2023	01.01.2023 - 31.12.2023	22.07.2024	Valid
2022	01.01.2022 - 31.12.2022	24.10.2023	Valid
2021	01.01.2021 - 31.12.2021	05.11.2022	Valid
2020	01.01.2020 - 31.12.2020	26.08.2021	Valid
2019	01.01.2019 - 31.12.2019	19.11.2020	Valid
2018	01.01.2018 - 31.12.2018	11.10.2019	Valid
2017	01.01.2017 - 31.12.2017	03.09.2018	Valid
2016	01.01.2016 - 31.12.2016	29.06.2017	Valid
2015	01.01.2015 - 31.12.2015	22.07.2016	Valid
2014	01.01.2014 - 31.12.2014	08.10.2015	Valid
2013	01.01.2013 - 31.12.2013	30.06.2014	Valid
2012	01.01.2012 - 31.12.2012	27.06.2013	Valid
2011	01.01.2011 - 31.12.2011	10.07.2012	Valid
2010	01.01.2010 - 31.12.2010	30.06.2011	Valid
2009	12.03.2009 - 31.12.2009	30.06.2010	Valid

Unsubmitted declarations

No unsubmitted declarations found

No unsubmitted declarations as of 05.06.2026.

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Credit rating

Hidden

Credit rating is based on company financial data and payment behavior. detailed analysis available to regia+ users.

020406080100

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Tax data

	State taxes	Labour taxes	Taxable turnover	Employees
2026 Q1	32 727 €	18 947 €	2 939 885 €31.5%	2
Kokku 2026:	32 727 €	18 947 €	2 939 885 €
2025 Q4	30 676 €	17 269 €	2 235 353 €21.6%	2
2025 Q3	30 540 €	17 269 €	1 838 301 €27.9%	2
2025 Q2	28 572 €	17 295 €	1 437 735 €18.5%	2
2025 Q1	27 762 €	18 436 €	1 763 545 €30.6%	2
Kokku 2025:	117 550 €	70 269 €	7 274 934 €6.6%
2024 Q4	24 935 €	16 026 €	1 350 854 €8.8%	2
2024 Q3	20 026 €	16 104 €	1 481 631 €20.8%	2
2024 Q2	75 680 €	16 086 €	1 871 148 €39.4%	2
2024 Q1	20 945 €	18 004 €	3 087 695 €29.7%	2
Kokku 2024:	141 586 €	66 220 €	7 791 328 €16.6%
2023 Q4	0 €	15 762 €	2 380 417 €141.3%	2
2023 Q3	27 133 €	15 762 €	986 595 €27.0%	2
2023 Q2	23 350 €	15 864 €	776 968 €69.4%	2
2023 Q1	27 383 €	18 179 €	2 535 429 €18.1%	2
Kokku 2023:	77 866 €	65 567 €	6 679 408 €3.5%
2022 Q4	28 831 €	15 804 €	2 146 137 €158.4%	2
2022 Q3	17 219 €	15 804 €	830 638 €9.9%	2
2022 Q2	16 555 €	15 870 €	922 097 €63.9%	2
2022 Q1	58 719 €	17 225 €	2 557 446 €76.9%	2
Kokku 2022:	121 324 €	64 702 €	6 456 318 €36.5%
2021 Q4	15 498 €	14 783 €	1 445 638 €99.8%	2
2021 Q3	19 980 €	12 119 €	723 545 €4.0%	2
2021 Q2	10 288 €	9 193 €	695 856 €62.7%	2
2021 Q1	47 073 €	11 437 €	1 864 843 €7.0%	3
Kokku 2021:	92 840 €	47 532 €	4 729 882 €3.7%
2020 Q4	14 053 €	10 304 €	1 742 297 €119.9%	3
2020 Q3	18 088 €	10 304 €	792 305 €42.7%	3
2020 Q2	11 903 €	9 557 €	555 366 €69.5%	3
2020 Q1	55 899 €	11 361 €	1 819 935 €60.3%	3
Kokku 2020:	99 943 €	41 525 €	4 909 904 €8.7%
2019 Q4	16 439 €	10 172 €	1 135 087 €1.2%	3
2019 Q3	15 632 €	10 184 €	1 121 938 €9.2%	3
2019 Q2	25 084 €	10 235 €	1 027 743 €16.5%	3
2019 Q1	77 472 €	11 720 €	1 231 225 €19.4%	3
Kokku 2019:	134 627 €	42 311 €	4 515 993 €6.8%
2018 Q4	18 902 €	9 972 €	1 527 930 €57.6%	3
2018 Q3	45 439 €	9 821 €	969 595 €26.8%	3
2018 Q2	88 228 €	9 784 €	764 536 €20.8%	3
2018 Q1	33 134 €	10 134 €	964 974 €18.6%	3
Kokku 2018:	185 703 €	39 711 €	4 227 035 €5.8%
2017 Q4	21 701 €	8 275 €	1 186 018 €15.2%	3
2017 Q3	13 987 €	8 275 €	1 029 726 €20.0%	3
2017 Q2	23 935 €	8 275 €	857 779 €39.4%	3
2017 Q1	16 616 €	8 513 €	1 415 933 €69.3%	3
Kokku 2017:	76 239 €	33 338 €	4 489 456 €27.8%
2016 Q4	23 529 €	7 552 €	836 399 €2.7%	2
2016 Q3	14 790 €	7 762 €	859 654 €1.5%	2
2016 Q2	32 417 €	7 647 €	846 921 €12.7%	2
2016 Q1	16 994 €	8 755 €	969 641 €	2
Kokku 2016:	87 730 €	31 716 €	3 512 615 €
2015 Q4	14 965 €	7 667 €	0 €	1
2015 Q3	14 538 €	7 250 €	0 €	1
2015 Q2	13 864 €	7 042 €	0 €	1
2015 Q1	9 775 €	7 383 €	0 €	1
Kokku 2015:	53 142 €	29 342 €	0 €

Revenue by industry

	2022	2023	2024
Media advertising brokerage	4 181 477 €	5 660 783 €	5 491 915 €
Activities of holding companies	355 372 €	568 559 €	433 764 €

Tax debts

No tax debt found

No tax debt as of 05.06.2026

Representatives

Name	Personal ID code	Date of birth	Role	Start	End
Heiki Koitla	36905XXXXXX	16.05.1969 (57)	Board member	12.03.2009	-

1 - 1 / 1 rows

Shareholders

Name	Personal ID code	Date of birth	Role	Share	%	Type	Start	End
osaühing HK Valdus	-	25.02.2008 (18)	Shareholder	11 497,00 EUR	90	Sole ownership	16.08.2023	-
OÜ ET Consult	-	10.10.2008 (17)	Shareholder	1 278,00 EUR	10	Sole ownership	16.08.2023	-

11 inactive record hidden, extended access to the information portal is required to view history!

1 - 2 / 2 rows

Other persons

Name	Personal ID code	Date of birth	Role	Start	End
Triin Seli	49012XXXXXX	26.12.1990 (35)	Audit firm	24.08.2021	-
AB Birchwood Finance OÜ	-	-	Audit firm	01.01.2019	-
HK VALDUS OÜ	-	-	Founder	12.03.2009	-
ET CONSULT OÜ	-	-	Founder	12.03.2009	-
Katrin Kaasik	44402XXXXXX	08.02.1944 (82)	Auditor of non-cash contribution	20.02.2009	-

1 - 5 / 5 rows

Ultimate beneficial owners

Name	Personal ID code	Date of birth	Role	Start	End
Erko Täht	37507XXXXXX	17.07.1975 (50)	Member of higher governing body (board or supervisory board)	08.12.2020	-
Heiki Koitla	36905XXXXXX	16.05.1969 (57)	Member of higher governing body (board or supervisory board)	08.12.2020	-

1 - 2 / 2 rows

Holdings in companies

Company	Registered	Role	Share	%	Type	Start	End
Osaühing Initiative	16.06.1998	Shareholder	2 172,00 EUR	84,98	Sole ownership	01.09.2023	-
BuMaAn Holding OÜ	14.07.2025	Shareholder	34,50 EUR	69	Sole ownership	30.10.2025	-
Target Master OÜ	08.05.2012	Shareholder	1 300,00 EUR	50	Sole ownership	31.05.2024	-

16 inactive record hidden, extended access to the information portal is required to view history!

1 - 3 / 3 rows

2026 Q1

Turnover

Amount

2 939 885 €

Monthly average

979 962 €

Per employee

489 981 €

Equity ratio

7 670,93%

Labour taxes

Turnover ratio

0,64%

Tax ratio

57,89%

Monthly average

6 316 €

Per employee

3 158 €

State taxes

Monthly average

10 909 €

Turnover ratio

1,11%

Estimated salary

Gross salary

5 558 €

Net salary

4 279 €

Aggregate data

	2024	2023	2022	2021	2020	2019
Current assets	23 258 024 €9.0%	21 346 968 €8.9%	19 593 516 €30.5%	15 013 353 €31.7%	11 395 959 €15.7%	9 848 959 €
Non-current assets	3 526 985 €16.0%	3 039 454 €38.5%	2 194 901 €4.7%	2 303 977 €205.1%	755 104 €8.5%	825 451 €
Total assets	26 785 010 €9.8%	24 386 420 €11.9%	21 788 416 €25.8%	17 317 330 €42.5%	12 151 063 €13.8%	10 674 410 €
Short-term liabilities	14 273 181 €5.3%	13 554 272 €8.7%	12 472 215 €43.4%	8 696 714 €58.2%	5 498 450 €6.4%	5 167 525 €
Long-term liabilities	16 035 €34.8%	24 596 €22.5%	31 726 €0.7%	31 958 €215.8%	-	10 119 €
Total liabilities	14 289 216 €5.2%	13 578 868 €8.6%	12 503 941 €43.3%	8 728 672 €58.7%	5 498 450 €6.2%	5 177 644 €
Share or stock capital	12 775 €	12 775 €	12 775 €	12 775 €	12 775 €	12 775 €
Retained earnings	9 703 657 €21.2%	8 007 295 €3.3%	7 753 391 €35.0%	5 744 502 €23.2%	4 661 855 €111.8%	2 201 222 €
Net profit	2 779 362 €0.3%	2 787 483 €83.6%	1 518 309 €46.4%	2 831 381 €43.1%	1 977 983 €39.7%	3 282 769 €
Equity	12 495 794 €15.6%	10 807 553 €16.4%	9 284 475 €8.1%	8 588 658 €29.1%	6 652 613 €21.0%	5 496 766 €
Turnover	66 648 088 €2.5%	65 011 752 €2.8%	63 219 708 €59.9%	39 545 080 €63.9%	24 127 568 €16.8%	29 007 436 €
Profit margin	4.17%2.7%	4.29%78.5%	2.40%66.5%	7.16%12.7%	8.20%27.6%	11.32%

Financial ratios

	2024	2023	2022	2021	2020
Profit and cash flow
EBITDA	V CXR EIW	K BBI LQQ	-	1 455 091	1 367 274
Liquidity
Current ratio	BT.T	S.O	OG.F	8.3	8.3
Quick ratio	YK.N	N.P	XU.F	8.3	8.3
Cash ratio	Q.V	A.G	O.A	2.1	0.4
Efficiency
Days sales outstanding (dso)	XOP.Y	BSJ.W	SEY.M	292.1	253.4
Asset turnover	W.I	J.W	E.J	0.6	0.8
Structure
Debt ratio	S.I	J.U	Q.S	0.1	0.1
Profitability
Operating margin	EX.R%	TE.E%	-D.G%	30.4%	28.6%
Net profit margin	TY.E%	CT.T%	HI.O%	44.4%	40.7%
Return on assets (roa)	LA.O%	FQ.J%	JQ.L%	28.4%	31.5%
Return on equity (roe)	LB.T%	UG.S%	KJ.X%	28.2%	31.1%

To view all financial ratios, you need to subscribe to extended access to the info portal!

Licences & notices

No licenses and notices found

Company has no active licenses and business activity notices

Regulations

Regulation no.	Date	Type	Deadline	Status
Ä 10126711 / M2	08.07.2024	Fine-warning order – annual report not filed	07.08.2024	Deficiencies remedied (23.07.2024)
Ä 10126711 / M1	28.09.2023	Fine-warning order – annual report not filed	28.10.2023	Deficiencies remedied (25.10.2023)
Ä 10126711 / 7	17.01.2018	Entry - Amendment entry		Entered into force (17.01.2018)
Ä 10126711 / 6	30.11.2017	Entry - Amendment entry		Entered into force (30.11.2017)
Ä 10126711 / 5	28.09.2017	Entry - Amendment entry		Entered into force (28.09.2017)

1 - 5 / 9 rows

Real estate

No real estate found

Company has no real estate

Consumer Disputes Committee decisions

No consumer dispute committee decisions found

Company has not been issued consumer dispute committee decisions

Court decisions

Case number	Procedure type	Judgment type	Category	Judges	ECLI	Date	Participants
2-25-6068/4	Civil case	Court ruling (Order to leave the matter unexamined)	Company law	Andra Pärsimägi, Anneli Alekand, Indrek Parrest	ECLI:EE:TRRK:2025:2.25.6068.9107	11.06.2025

1 - 1 / 1 rows

Official announcements

Subject	Date
Notice of concentration decision	08.05.2024
Notice of concentration	27.12.2023

1 - 2 / 2 rows

Public transactions

No public transactions found

Company has no public transactions

.ee domains

Domain	Status	Registered	Expires	End
iretail.ee	Active	10.01.2018	11.01.2027	-
mediabrands.ee	Active	04.07.2010	06.02.2027	-

1 - 2 / 2 rows

Enforcement proceedings

No enforcement proceedings found

Company has no active debts with bailiffs

Payment orders

No payment orders found

Company has no court-ordered payment orders