Osaühing Initiative (10459952)

Osaühing Initiative

Legal form:

Private limited company

Registry code:

10459952

VAT no.:

EE100202753

Fiscal-year period:

01.01 - 31.12

Established:

16.06.1998 (26)

Former business names:

AS Baltic FCB, DANKO REKLAAMIGRUPI AKTSIASELTS

Capital:

2 556 EUR

Address:

Harju maakond, Tallinn, Põhja-Tallinna linnaosa, Paldiski mnt 20

Status:

Registered

Contacts

Email:

initiative@initiative.ee

Phone:

+372 685070

Website:

www.initiative.ee

Industries

REAL ESTATE ACTIVITIES
Real estate activities
68201 - Renting and operating of own or leased real estate
PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES
Advertising and market research
Advertising
73121 - Media advertising brokerage

VAT liability

	Start	End
EE100202753	01.02.1995

Annual reports

	Period	Submitted
2024	01.01.2024 - 31.12.2024	-
2023	01.01.2023 - 31.12.2023	30.06.2024	Valid
2022	01.01.2022 - 31.12.2022	30.06.2023	Valid
2021	01.01.2021 - 31.12.2021	30.06.2022	Valid
2020	01.01.2020 - 31.12.2020	30.06.2021	Valid
2019	01.01.2019 - 31.12.2019	30.06.2020	Valid
2018	01.01.2018 - 31.12.2018	28.06.2019	Valid
2017	01.01.2017 - 31.12.2017	30.06.2018	Valid
2016	01.01.2016 - 31.12.2016	30.06.2017	Valid
2015	01.01.2015 - 31.12.2015	30.06.2016	Valid
2014	01.01.2014 - 31.12.2014	30.06.2015	Valid
2013	01.01.2013 - 31.12.2013	30.06.2014	Valid
2012	01.01.2012 - 31.12.2012	06.06.2013	Valid
2011	01.01.2011 - 31.12.2011	18.06.2012	Valid
2010	01.01.2010 - 31.12.2010	30.06.2011	Valid
2009	01.01.2009 - 31.12.2009	27.05.2010	Valid
2008	01.01.2008 - 31.12.2008	29.06.2009	Valid
2007	01.01.2007 - 31.12.2007	27.06.2008	Valid
2006	01.01.2006 - 31.12.2006	29.06.2007	Valid
2005	01.01.2005 - 31.12.2005	28.06.2006	Valid
2004	01.01.2004 - 31.12.2004	29.06.2005	Valid
2003	01.01.2003 - 31.12.2003	17.06.2004	Valid
2002	01.01.2002 - 31.12.2002	01.07.2003	Valid
2001	01.01.2001 - 31.12.2001	28.06.2002	Valid
2000	01.01.2000 - 31.12.2000	10.07.2001	Valid

Unsubmitted declarations

✓ No unsubmitted declarations as of 11.06.2025.

Tax debt

✓ None

Unsubmitted reports

✓ Missing

Unsubmitted decl.

✓ Missing

Court decisions

Official notices

TTJA decisions

Real estate

.ee domains

Tax data

	State taxes	Labour taxes	Taxable turnover	Employees
2025 Q1	283 707 €	114 586 €	5 835 714 €19.1%	17
Kokku 2025:	283 707 €	114 586 €	5 835 714 €
2024 Q4	309 974 €	98 683 €	7 217 603 €27.3%	18
2024 Q3	251 682 €	93 215 €	5 670 400 €3.6%	18
2024 Q2	281 971 €	114 012 €	5 883 045 €10.1%	17
2024 Q1	287 777 €	169 435 €	5 345 318 €18.0%	18
Kokku 2024:	1 131 403 €	475 344 €	24 116 366 €12.9%
2023 Q4	315 520 €	130 553 €	6 521 993 €33.7%	26
2023 Q3	298 277 €	142 640 €	4 878 182 €11.1%	25
2023 Q2	297 983 €	131 989 €	5 489 754 €23.0%	26
2023 Q1	278 387 €	145 460 €	4 461 589 €14.1%	27
Kokku 2023:	1 190 167 €	550 642 €	21 351 518 €21.4%
2022 Q4	265 415 €	116 121 €	5 194 237 €44.1%	24
2022 Q3	202 906 €	117 765 €	3 604 332 €16.0%	24
2022 Q2	199 358 €	112 699 €	4 289 632 €4.7%	26
2022 Q1	271 568 €	127 847 €	4 499 195 €4.3%	25
Kokku 2022:	939 246 €	474 432 €	17 587 396 €19.5%
2021 Q4	211 925 €	104 619 €	4 315 487 €20.4%	24
2021 Q3	197 574 €	101 283 €	3 583 432 €0.6%	25
2021 Q2	198 294 €	102 157 €	3 606 459 €12.4%	24
2021 Q1	244 454 €	111 125 €	3 209 482 €0.7%	25
Kokku 2021:	852 247 €	419 183 €	14 714 861 €42.0%
2020 Q4	242 811 €	83 350 €	3 230 962 €66.4%	24
2020 Q3	135 478 €	75 667 €	1 941 506 €7.3%	23
2020 Q2	194 666 €	71 836 €	2 093 647 €32.3%	23
2020 Q1	244 989 €	120 419 €	3 094 061 €	27
Kokku 2020:	817 944 €	351 271 €	10 360 176 €

Revenue by industry

	2021	2022	2023
Media advertising brokerage	13 528 831 €	15 097 335 €	18 309 340 €
Renting and operating of own or leased real estate	76 098 €	88 740 €	103 391 €

Debts to the tax authority

✓ No tax debt as of 11.06.2025

2025 Q1

Turnover

Amount

5 835 714 €

Monthly average

1 945 238 €

Per employee

114 426 €

Equity ratio

76 104,77%

Labour taxes

Turnover ratio

1,96%

Tax ratio

40,39%

Monthly average

38 195 €

Per employee

2 183 €

State taxes

Monthly average

94 569 €

Turnover ratio

4,86%

Estimated salary

Gross salary

3 917 €

Net salary

3 058 €

Aggregate data

	2019	2020	2021	2022	2023
Current assets	3 175 990 €	3 140 765 €1.1%	3 947 487 €25.7%	3 824 561 €3.1%	4 460 997 €16.6%
Non-current assets	79 838 €	54 982 €31.1%	59 785 €8.7%	38 397 €35.8%	55 304 €44.0%
Varad kokku	3 255 828 €	3 195 747 €1.8%	4 007 272 €25.4%	3 862 958 €3.6%	4 516 301 €16.9%
Short-term liabilities	1 874 426 €	2 023 027 €7.9%	2 787 480 €37.8%	2 818 743 €1.1%	3 743 853 €32.8%
Pikaajalised kohustised	-	-	-	-	-
Kohustised kokku	1 874 426 €	2 023 027 €7.9%	2 787 480 €37.8%	2 818 743 €1.1%	3 743 853 €32.8%
Osa- või aktsiakapital	2 556 €	2 556 €0.0%	2 556 €0.0%	2 556 €0.0%	2 556 €0.0%
Jaotamata kasum	866 086 €	910 671 €5.1%	835 164 €8.3%	642 602 €23.1%	400 095 €37.7%
Puhaskasum	512 760 €	259 493 €49.4%	382 072 €47.2%	399 057 €4.4%	369 797 €7.3%
Omakapital	1 381 402 €	1 172 720 €15.1%	1 219 792 €4.0%	1 044 215 €14.4%	772 448 €26.0%
Turnover	12 168 126 €	9 184 166 €24.5%	13 615 855 €48.3%	15 188 361 €11.5%	18 432 052 €21.4%
Kasumimarginaal	4.21%	2.83%33.0%	2.81%0.7%	2.63%6.4%	2.01%23.6%

	Date of birth	Role	Start	Valid
Heiki Koitla	16.05.1969 (56)	Board member	16.06.1998	yes
Indrek Soom	27.08.1976 (48)	Board member	10.02.2011	yes
Heiki Koitla	-	Board member	16.06.1998	yes
Indrek Soom	-	Board member	10.02.2011	yes

	Birth or registration date	Role	Share	%	Type	Start
OÜ Playground Advertising	12.03.2009 (16)	Shareholder	2 172,00 EUR	84,98	Sole ownership	01.09.2023
S.I. OÜ	26.02.2013 (12)	Shareholder	384,00 EUR	15,02	Sole ownership	01.09.2023

	Date of birth	Control	Start
Heiki Koitla	16.05.1969 (56)	Direct holding	28.09.2018
Indrek Soom	27.08.1976 (48)	Direct holding	28.09.2018
Heiki Koitla	-	Direct holding	28.09.2018
Indrek Soom	-	Direct holding	28.09.2018

Holdings in companies

	Registered	Role	Share	%	Type	Start
Analytical Alley OÜ	08.09.2022	Shareholder	2 500,00 EUR	100	Sole ownership	31.05.2024

Regulations

	Date	Type	Deadline	Status
Ä 10027196 / 27	01.09.2023	Entry - Amendment entry		Entered into force (01.09.2023)
Ä 10027196 / 26	26.05.2021	Entry - Amendment entry		Entered into force (26.05.2021)
Ä 10027196 / 25	04.06.2019	Entry - Amendment entry under CRA § 525 (2)		Entered into force (04.06.2019)
Ä 10027196 / 24	16.01.2018	Entry - Amendment entry		Entered into force (16.01.2018)
Ä 10027196 / 23	07.11.2017	Entry - Amendment entry		Entered into force (07.11.2017)
Ä 10027196 / 22	22.08.2017	Entry - Amendment entry under CRA § 525 (2)		Entered into force (22.08.2017)
Ä 10027196 / 21	06.10.2016	Entry - Amendment entry		Entered into force (06.10.2016)
K 10027196 / 20	30.06.2016	Entry - Commercial-pledge cancellation entry		Entered into force (30.06.2016)
Ä 10027196 / 19	02.06.2015	Entry - Amendment entry		Entered into force (02.06.2015)
Ä 10027196 / M11	22.05.2015	Directive order - Amendment entry		Entered into force (22.05.2015)
Ä 10027196 / 18	17.10.2011	Entry - Amendment entry		Entered into force (17.10.2011)
Ä 10027196 / 17	10.02.2011	Entry - Amendment entry		Entered into force (10.02.2011)
Ä 10027196 / 16	23.08.2010	Entry - Conversion entry without opening new registry card		Entered into force (23.08.2010)
Ä 10027196 / 15	20.05.2010	Negative entry order – deficiencies not remedied - Conversion entry without opening new registry card		Entered into force (31.05.2010)
Ä 10027196 / 14	03.05.2010	Negative entry order – deficiencies not remedied - Conversion entry without opening new registry card		Entered into force (26.05.2010)
Ä 10027196 / M10	25.03.2010	Order to remedy deficiencies - Conversion entry without opening new registry card	26.04.2010	Entered into force (25.03.2010)
Ä 27196 / 13	31.12.2009	Entry - Amendment entry		Entered into force (31.12.2009)
Ä 27196 / 12	22.12.2009	Entry - Amendment entry		Entered into force (22.12.2009)
Ä 27196 / 11	28.10.2009	Negative entry order – deficiencies not remedied - Amendment entry		Entered into force (08.12.2009)
Ä 27196 / M9	01.09.2009	Order to remedy deficiencies - Amendment entry	20.10.2009	Entered into force (01.09.2009)
Ä 27196 / 10	26.06.2009	Negative entry order – deficiencies not remedied - Amendment entry		Entered into force (01.07.2009)
Ä 27196 / M8	02.06.2009	Order to remedy deficiencies - Amendment entry	12.06.2009	Entered into force (02.06.2009)
Ä 27196 / 9	12.05.2009	Entry - Amendment entry		Entered into force (12.05.2009)
Ä 27196 / M7	23.04.2009	Order to remedy deficiencies - Amendment entry	23.04.2009	Entered into force (23.04.2009)
Ä 27196 / 8	31.03.2009	Negative entry order – deficiencies not remedied - Amendment entry		Entered into force (23.04.2009)
Ä 27196 / M6	16.02.2009	Order to remedy deficiencies - Amendment entry	20.03.2009	Entered into force (16.02.2009)
Ä 27196 / 7	03.12.2008	Deletion of activities from registry card - Amendment entry		Entered into force (03.12.2008)
Ä 27196 / 6	20.03.2007	Entry - Amendment entry		Entered into force (20.03.2007)
Ä 27196 / M5	20.03.2007	Order refunding the fee - Additional file-document inspection		Entered into force (20.03.2007)
Ä 27196 / M4	21.02.2007	Deliverable order to remedy deficiencies - Amendment entry	22.05.2007	Entered into force (07.04.2007)
Ä 27196 / 5	27.05.2003	Entry decision ex-officio - Note		Entered into force

Court decisions

	Procedure type	Judgment type	Category	Judges	ECLI	Date
3-19-2412/16	Administrative case	Court judgment	Public procurement	Maret Hallikma	ECLI:EE:TLHK:2020:3.19.2412.1142	31.01.2020
3-17-2544/29	Administrative case	Court judgment	Public procurement	Villem Lapimaa, Monika Laatsit, Oliver Kask	ECLI:EE:TLRK:2018:3.17.2544.1679	02.02.2018

Official announcements

	Date
Notices of commercial and non-profit associations and foundations	27.04.2010
Notices of commercial and non-profit associations and foundations	19.01.2009

Public transactions

	Party	Amount	Classification
25.04.2025	Tallinna Tehnikaülikool	17 290.41 € Saadud	OPERATING EXPENSES Tertiary education
10.04.2025	Tallinna Tehnikaülikool	3 344.83 € Saadud	OPERATING EXPENSES Tertiary education
11.03.2025	Tallinna Tehnikaülikool	3 429.01 € Saadud	OPERATING EXPENSES Tertiary education
27.12.2024	Saaremaa Vallavalitsus	1 098.00 € Saadud	OPERATING EXPENSES Tourism
23.12.2024	Saaremaa Vallavalitsus	1 464.00 € Saadud	OPERATING EXPENSES Tourism
18.10.2024	Tallinna Tehnikaülikool	4 944.60 € Saadud	OPERATING EXPENSES Tertiary education
18.09.2024	Tallinna Tehnikaülikool	1 128.50 € Saadud	OPERATING EXPENSES Tertiary education
10.09.2024	Tallinna Tehnikaülikool	4 245.60 € Saadud	OPERATING EXPENSES Tertiary education
07.08.2024	Tallinna Tehnikaülikool	4 325.41 € Saadud	OPERATING EXPENSES Tertiary education
10.07.2024	Tallinna Tehnikaülikool	8 336.52 € Saadud	OPERATING EXPENSES Other education, incl. education administration
01.07.2024	Tallinna Tehnikaülikool	14 579.00 € Saadud	OPERATING EXPENSES Other education, incl. education administration
12.06.2024	Tallinna Tehnikaülikool	38 576.64 € Saadud	OPERATING EXPENSES Other education, incl. education administration
11.06.2024	Tallinna Tehnikaülikool	26 776.55 € Saadud	OPERATING EXPENSES Other education, incl. education administration
16.05.2024	Tallinna Tehnikaülikool	841.80 € Saadud	OPERATING EXPENSES Tertiary education
10.05.2024	Saaremaa Vallavalitsus	1 220.00 € Saadud	OPERATING EXPENSES Tourism
10.05.2024	Tallinna Tehnikaülikool	774.70 € Saadud	OPERATING EXPENSES Tertiary education
29.04.2024	Tallinna Tehnikaülikool	19 310.60 € Saadud	OPERATING EXPENSES Other education, incl. education administration
08.12.2023	Saaremaa Vallavalitsus	1 560.00 € Saadud	OPERATING EXPENSES Tourism
20.09.2023	Tallinna Tehnikaülikool	732.46 € Saadud	OPERATING EXPENSES Other education, incl. education administration
18.08.2023	Tallinna Tehnikaülikool	24 071.83 € Saadud	OPERATING EXPENSES Other education, incl. education administration
26.07.2023	Tallinna Tehnikaülikool	22 278.02 € Saadud	OPERATING EXPENSES Other education, incl. education administration
29.06.2023	Tallinna Tehnikaülikool	4 528.80 € Saadud	OPERATING EXPENSES Other education, incl. education administration
29.06.2023	Tallinna Tehnikaülikool	8 287.61 € Saadud	OPERATING EXPENSES Other education, incl. education administration
29.06.2023	Tallinna Tehnikaülikool	32 433.43 € Saadud	OPERATING EXPENSES Other education, incl. education administration
10.05.2023	Tallinna Tehnikaülikool	3 672.00 € Saadud	OPERATING EXPENSES Other education, incl. education administration
21.04.2023	Tallinna Tehnikaülikool	12 484.80 € Saadud	OPERATING EXPENSES Other education, incl. education administration
13.04.2023	Tervisekassa	112 976.70 € Saadud	OTHER GRANTS Other health care, incl. administration
11.04.2023	Tallinna Tehnikaülikool	13 344.00 € Saadud	OPERATING EXPENSES Other education, incl. education administration
11.04.2023	Tallinna Tehnikaülikool	44 678.52 € Saadud	OPERATING EXPENSES Other education, incl. education administration
10.03.2023	Tervisekassa	23 976.31 € Saadud	OTHER GRANTS Other health care, incl. administration
20.02.2023	Tervisekassa	55 989.47 € Saadud	OTHER GRANTS Other health care, incl. administration
03.02.2023	Tallinna Tehnikaülikool	7 548.00 € Saadud	OPERATING EXPENSES Other education, incl. education administration
24.01.2023	Tervisekassa	14 114.40 € Saadud	OTHER GRANTS Other health care, incl. administration
20.01.2023	Tallinna Tehnikaülikool	11 736.00 € Saadud	OPERATING EXPENSES Other education, incl. education administration
23.12.2022	Tervisekassa	65 492.40 € Saadud	OTHER GRANTS Other health care, incl. administration
14.10.2022	Tervisekassa	7 956.00 € Saadud	OTHER GRANTS Other health care, incl. administration
07.10.2022	Tervisekassa	3 240.00 € Saadud	OTHER GRANTS Other health care, incl. administration
12.09.2022	Tervisekassa	12 000.00 € Saadud	OTHER GRANTS Other health care, incl. administration
09.09.2022	Tervisekassa	11 998.80 € Saadud	OTHER GRANTS Other health care, incl. administration
09.09.2022	Tervisekassa	11 995.52 € Saadud	OTHER GRANTS Other health care, incl. administration
28.10.2021	Eesti Töötukassa	3 660.00 € Saadud	OPERATING EXPENSES Social protection of the unemployed
13.07.2021	Eesti Töötukassa	1 200.00 € Saadud	OPERATING EXPENSES Social protection of the unemployed
27.04.2021	Tervisekassa	79 382.24 € Saadud	OTHER GRANTS Other health care, incl. administration
21.04.2021	Eesti Töötukassa	420.00 € Saadud	OPERATING EXPENSES Social protection of the unemployed
30.03.2021	Eesti Töötukassa	3 484.90 € Saadud	OPERATING EXPENSES Social protection of the unemployed
30.03.2021	Eesti Töötukassa	8 236.54 € Saadud	OPERATING EXPENSES Social protection of the unemployed
30.03.2021	Eesti Töötukassa	20 163.47 € Saadud	OPERATING EXPENSES Social protection of the unemployed
12.01.2021	Eesti Töötukassa	794.71 € Saadud	OPERATING EXPENSES Social protection of the unemployed

.ee domains

	Status	Registered	Expires
initiative.ee	ok (paid and in zone)	04.07.2010	30.12.2025