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Osaühing Initiative

Legal form:

Private limited company

Registry code:

10459952

VAT no.:

EE100202753

Fiscal-year period:

01.01 - 31.12

Established:

16.06.1998 (28)

Former business names:

AS Baltic FCB, DANKO REKLAAMIGRUPI AKTSIASELTS

Capital:

2 556 EUR

Address:

Paldiski mnt 20, Põhja-Tallinna linnaosa, Tallinn, Harju maakond, 10149

Status:

Registered

E-arvete vastuvõtmine:

e-arveldaja

Contacts

Email:

initiative@initiative.ee

Phone:

+372 5133001

Website:

https://www.initiative.ee/

Industries

REAL ESTATE ACTIVITIES
Real estate activities
68201 - Renting and operating of own or leased real estate
PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES
Advertising, market research and public relations
Advertising
73121 - Media advertising brokerage

VAT liability

	Start	End
EE100202753	01.02.1995

Annual reports

Aggregate data

	Period	Submitted
2025	01.01.2025 - 31.12.2025	30.06.2026	Valid
2024	01.01.2024 - 31.12.2024	30.06.2025	Valid
2023	01.01.2023 - 31.12.2023	30.06.2024	Valid
2022	01.01.2022 - 31.12.2022	30.06.2023	Valid
2021	01.01.2021 - 31.12.2021	30.06.2022	Valid
2020	01.01.2020 - 31.12.2020	30.06.2021	Valid
2019	01.01.2019 - 31.12.2019	30.06.2020	Valid
2018	01.01.2018 - 31.12.2018	28.06.2019	Valid
2017	01.01.2017 - 31.12.2017	30.06.2018	Valid
2016	01.01.2016 - 31.12.2016	30.06.2017	Valid
2015	01.01.2015 - 31.12.2015	30.06.2016	Valid
2014	01.01.2014 - 31.12.2014	30.06.2015	Valid
2013	01.01.2013 - 31.12.2013	30.06.2014	Valid
2012	01.01.2012 - 31.12.2012	06.06.2013	Valid
2011	01.01.2011 - 31.12.2011	18.06.2012	Valid
2010	01.01.2010 - 31.12.2010	30.06.2011	Valid
2009	01.01.2009 - 31.12.2009	27.05.2010	Valid
2008	01.01.2008 - 31.12.2008	29.06.2009	Valid
2007	01.01.2007 - 31.12.2007	27.06.2008	Valid
2006	01.01.2006 - 31.12.2006	29.06.2007	Valid
2005	01.01.2005 - 31.12.2005	28.06.2006	Valid
2004	01.01.2004 - 31.12.2004	29.06.2005	Valid
2003	01.01.2003 - 31.12.2003	17.06.2004	Valid
2002	01.01.2002 - 31.12.2002	01.07.2003	Valid
2001	01.01.2001 - 31.12.2001	28.06.2002	Valid
2000	01.01.2000 - 31.12.2000	10.07.2001	Valid

Unsubmitted declarations

No unsubmitted declarations found

No unsubmitted declarations as of 21.07.2026.

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020406080100

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Tax data

	State taxes	Labour taxes	Taxable turnover	Employees
2026 Q2	345 747 €	106 099 €	6 443 277 €13.7%	20
2026 Q1	284 366 €	124 661 €	5 665 530 €10.3%	19
Kokku 2026:	630 113 €	230 760 €	12 108 807 €
2025 Q4	298 222 €	105 594 €	6 319 127 €21.9%	19
2025 Q3	200 794 €	105 068 €	5 185 629 €12.8%	19
2025 Q2	221 395 €	105 204 €	5 946 236 €1.9%	18
2025 Q1	283 707 €	114 586 €	5 835 714 €19.1%	17
Kokku 2025:	1 004 118 €	430 452 €	23 286 706 €3.4%
2024 Q4	309 974 €	98 683 €	7 217 603 €27.3%	17
2024 Q3	251 682 €	93 215 €	5 670 489 €3.6%	17
2024 Q2	281 971 €	114 012 €	5 883 078 €10.1%	17
2024 Q1	287 777 €	169 435 €	5 345 365 €18.0%	18
Kokku 2024:	1 131 404 €	475 345 €	24 116 535 €12.9%
2023 Q4	315 520 €	130 553 €	6 521 993 €33.7%	26
2023 Q3	298 277 €	142 640 €	4 878 182 €11.1%	25
2023 Q2	297 983 €	131 989 €	5 489 754 €23.0%	26
2023 Q1	278 387 €	145 460 €	4 461 589 €14.1%	27
Kokku 2023:	1 190 167 €	550 642 €	21 351 518 €21.4%
2022 Q4	265 415 €	116 121 €	5 194 237 €44.1%	24
2022 Q3	202 906 €	117 765 €	3 604 332 €16.0%	24
2022 Q2	199 358 €	112 699 €	4 289 632 €4.7%	26
2022 Q1	271 568 €	127 847 €	4 499 195 €4.3%	25
Kokku 2022:	939 246 €	474 432 €	17 587 396 €19.5%
2021 Q4	211 925 €	104 619 €	4 315 487 €20.4%	24
2021 Q3	197 574 €	101 283 €	3 583 432 €0.6%	25
2021 Q2	198 294 €	102 157 €	3 606 459 €12.4%	24
2021 Q1	244 454 €	111 125 €	3 209 482 €0.7%	25
Kokku 2021:	852 247 €	419 183 €	14 714 861 €42.0%
2020 Q4	242 811 €	83 350 €	3 230 962 €66.4%	24
2020 Q3	135 478 €	75 667 €	1 941 506 €7.3%	23
2020 Q2	194 666 €	71 836 €	2 093 647 €32.3%	23
2020 Q1	244 989 €	120 419 €	3 094 061 €2.7%	27
Kokku 2020:	817 945 €	351 271 €	10 360 176 €20.2%
2019 Q4	171 466 €	101 800 €	3 180 006 €9.4%	26
2019 Q3	99 260 €	89 174 €	2 906 018 €19.9%	26
2019 Q2	99 741 €	85 847 €	3 627 576 €11.1%	24
2019 Q1	193 155 €	95 447 €	3 266 480 €12.0%	23
Kokku 2019:	563 622 €	372 268 €	12 980 080 €19.2%
2018 Q4	109 899 €	79 570 €	2 916 586 €40.4%	24
2018 Q3	89 964 €	69 350 €	2 076 685 €34.7%	25
2018 Q2	91 615 €	69 395 €	3 182 492 €17.1%	23
2018 Q1	132 419 €	67 211 €	2 717 285 €7.8%	22
Kokku 2018:	423 897 €	285 526 €	10 893 048 €27.0%
2017 Q4	160 765 €	65 443 €	2 947 874 €86.2%	16
2017 Q3	87 443 €	62 827 €	1 582 873 €30.4%	16
2017 Q2	66 222 €	64 562 €	2 275 663 €28.3%	20
2017 Q1	121 028 €	65 935 €	1 773 895 €4.4%	19
Kokku 2017:	435 458 €	258 767 €	8 580 305 €50.7%
2016 Q4	76 312 €	53 341 €	1 698 555 €14.8%	13
2016 Q3	72 684 €	46 464 €	1 479 578 €18.7%	13
2016 Q2	36 910 €	39 147 €	1 246 564 €1.6%	13
2016 Q1	40 924 €	39 797 €	1 267 258 €4.8%	13
Kokku 2016:	226 830 €	178 749 €	5 691 955 €27.2%
2015 Q4	73 473 €	33 825 €	1 209 306 €0.5%	10
2015 Q3	32 070 €	33 979 €	1 214 794 €12.1%	10
2015 Q2	41 292 €	30 312 €	1 083 697 €11.9%	10
2015 Q1	52 627 €	27 079 €	968 117 €	10
Kokku 2015:	199 462 €	125 195 €	4 475 914 €

Revenue by industry

	2023	2024	2025
Media advertising brokerage	18 309 340 €	20 508 498 €	19 413 164 €
Renting and operating of own or leased real estate	103 391 €	108 896 €	110 051 €

Tax debts

No tax debt found

No tax debt as of 21.07.2026

Representatives

Name	Personal ID code	Date of birth	Role	Start	End
Indrek Soom	37608XXXXXX	27.08.1976 (49)	Board member	10.02.2011	-
Heiki Koitla	36905XXXXXX	16.05.1969 (57)	Board member	16.06.1998	-

3 inactive record hidden, extended access to the information portal is required to view history!

1 - 2 / 2 rows

Shareholders

Name	Personal ID code	Date of birth	Role	Share	%	Type	Start	End
OÜ Playground Advertising	-	12.03.2009 (17)	Shareholder	2 172,00 EUR	84,98	Sole ownership	01.09.2023	-
S.I. OÜ	-	26.02.2013 (13)	Shareholder	384,00 EUR	15,02	Sole ownership	01.09.2023	-

25 inactive record hidden, extended access to the information portal is required to view history!

1 - 2 / 2 rows

Other persons

Name	Personal ID code	Date of birth	Role	Start	End
Triin Seli	49012XXXXXX	26.12.1990 (35)	Audit firm	24.05.2022	-
AB Birchwood Finance OÜ	-	-	Audit firm	01.01.2017	-

7 inactive record hidden, extended access to the information portal is required to view history!

1 - 2 / 2 rows

Ultimate beneficial owners

Name	Personal ID code	Date of birth	Role	Start	End
Heiki Koitla	36905XXXXXX	16.05.1969 (57)	Direct holding	28.09.2018	-
Indrek Soom	37608XXXXXX	27.08.1976 (49)	Direct holding	28.09.2018	-

1 inactive record hidden, extended access to the information portal is required to view history!

1 - 2 / 2 rows

Holdings in companies

No holdings in companies found

Company has no holdings in other companies

9 inactive record hidden, extended access to the information portal is required to view history!

2026 Q2

Turnover

Amount

6 443 277 €

Monthly average

2 147 759 €

Per employee

107 388 €

Equity ratio

84 028,13%

Labour taxes

Turnover ratio

1,65%

Tax ratio

30,69%

Monthly average

35 366 €

Per employee

1 814 €

State taxes

Monthly average

115 249 €

Turnover ratio

5,37%

Estimated salary

Gross salary

3 296 €

Net salary

2 596 €

Aggregate data

	2025	2024	2023	2022	2021	2020	2019
Current assets	5 127 706 €6.8%	5 502 067 €23.3%	4 460 997 €16.6%	3 824 561 €3.1%	3 947 487 €25.7%	3 140 765 €1.1%	3 175 990 €
Non-current assets	32 999 €32.4%	48 794 €11.8%	55 304 €44.0%	38 397 €35.8%	59 785 €8.7%	54 982 €31.1%	79 838 €
Total assets	5 160 705 €7.0%	5 550 861 €22.9%	4 516 301 €16.9%	3 862 958 €3.6%	4 007 272 €25.4%	3 195 747 €1.8%	3 255 828 €
Short-term liabilities	3 971 795 €19.4%	4 926 927 €31.6%	3 743 853 €32.8%	2 818 743 €1.1%	2 787 480 €37.8%	2 023 027 €7.9%	1 874 426 €
Long-term liabilities	-	-	-	-	-	-	-
Total liabilities	3 971 795 €19.4%	4 926 927 €31.6%	3 743 853 €32.8%	2 818 743 €1.1%	2 787 480 €37.8%	2 023 027 €7.9%	1 874 426 €
Share or stock capital	2 556 €	2 556 €	2 556 €	2 556 €	2 556 €	2 556 €	2 556 €
Retained earnings	621 378 €55.3%	-	400 095 €37.7%	642 602 €23.1%	835 164 €8.3%	910 671 €5.1%	866 086 €
Net profit	564 976 €9.1%	621 378 €68.0%	369 797 €7.3%	399 057 €4.4%	382 072 €47.2%	259 493 €49.4%	512 760 €
Equity	1 188 910 €90.6%	623 934 €19.2%	772 448 €26.0%	1 044 215 €14.4%	1 219 792 €4.0%	1 172 720 €15.1%	1 381 402 €
Turnover	19 604 870 €5.1%	20 650 080 €12.0%	18 432 052 €21.4%	15 188 361 €11.5%	13 615 855 €48.3%	9 184 166 €24.5%	12 168 126 €
Profit margin	2.88%4.2%	3.01%50.0%	2.01%23.6%	2.63%6.4%	2.81%0.7%	2.83%33.0%	4.21%

Financial ratios

	2025	2024	2023	2022	2021
Profit and cash flow
EBITDA	SNP WMQ	FGW EDF	LJA BVS	540 792	473 049
Liquidity
Current ratio	Q.F	I.R	Q.C	1.4	1.4
Quick ratio	Y.G	R.P	D.Y	1.4	1.4
Cash ratio	G.Y	K.L	O.G	0.1	0.2
Efficiency
Days sales outstanding (dso)	RI.W	CC.U	GD.P	83.8	74.9
Asset turnover	D.Z	L.V	P.G	3.9	3.8
Structure
Debt ratio	Z.X	F.F	D.K	0.7	0.7
Profitability
Operating margin	G.J%	O.L%	G.A%	3.3%	3.2%
Net profit margin	X.S%	V.H%	T.I%	2.6%	2.8%
Return on assets (roa)	FA.I%	SW.R%	D.N%	10.1%	10.6%
Return on equity (roe)	IH.D%	QA.O%	EL.W%	38.2%	31.3%

To view all financial ratios, you need to subscribe to extended access to the info portal!

Licences & notices

No licenses and notices found

Company has no active licenses and business activity notices

Regulations

Regulation no.	Date	Type	Status
Ä 10027196 / 27	01.09.2023	Entry - Amendment entry	Entered into force (01.09.2023)
Ä 10027196 / 26	26.05.2021	Entry - Amendment entry	Entered into force (26.05.2021)
Ä 10027196 / 25	04.06.2019	Entry - Amendment entry under CRA § 525 (2)	Entered into force (04.06.2019)
Ä 10027196 / 24	16.01.2018	Entry - Amendment entry	Entered into force (16.01.2018)
Ä 10027196 / 23	07.11.2017	Entry - Amendment entry	Entered into force (07.11.2017)

1 - 5 / 31 rows

Real estate

No real estate found

Company has no real estate

Consumer Disputes Committee decisions

No consumer dispute committee decisions found

Company has not been issued consumer dispute committee decisions

Court decisions

Case number	Procedure type	Judgment type	Category	Judges	ECLI	Date	Participants
3-19-2412/16	Administrative case	Court judgment	Public procurement	Maret Hallikma	ECLI:EE:TLHK:2020:3.19.2412.1142	31.01.2020
3-17-2544/29	Administrative case	Court judgment	Public procurement	Villem Lapimaa, Monika Laatsit, Oliver Kask	ECLI:EE:TLRK:2018:3.17.2544.1679	02.02.2018

1 - 2 / 2 rows

Official announcements

Subject	Date
Notices of commercial and non-profit associations and foundations	27.04.2010
Notices of commercial and non-profit associations and foundations	19.01.2009

1 - 2 / 2 rows

Public transactions

Date	Party	Amount	Classification
21.05.2026	Tallinna Tehnikaülikool	25 350.25 € Received	OPERATING EXPENSES Tertiary education
14.04.2026	Tallinna Tehnikaülikool	14 920.18 € Received	OPERATING EXPENSES Tertiary education
12.03.2026	Tallinna Tehnikaülikool	3 097.04 € Received	OPERATING EXPENSES Tertiary education
26.02.2026	Tallinna Tehnikaülikool	1 328.04 € Received	OPERATING EXPENSES Tertiary education
25.02.2026	Tallinna Tehnikaülikool	13 065.26 € Received	OPERATING EXPENSES Tertiary education

1 - 5 / 72 rows

.ee domains

Domain	Status	Registered	Expires	End
initiative.ee	Active	04.07.2010	30.12.2026	-

1 - 1 / 1 rows

Enforcement proceedings

No enforcement proceedings found

Company has no active debts with bailiffs

Payment orders

No payment orders found

Company has no court-ordered payment orders