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What If OÜ

Legal form:

Private limited company

Registry code:

14414389

VAT no.:

EE102215463

Fiscal-year period:

01.01 - 31.12

Established:

24.01.2018 (8)

Former business names:

Maison Studio OÜ

Capital:

2 500 EUR

Address:

Rotermanni tn 2, Kesklinna linnaosa, Tallinn, Harju maakond, 10111

Status:

Registered

Contacts

Email:

info@whatif.ee

Industries

PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES
Activities of head offices and management consultancy activities
70201 - Business and other management consultancy

VAT liability

	Start	End
EE102215463	01.01.2020

Annual reports

Aggregate data

	Period	Submitted
2025	01.01.2025 - 31.12.2025	Due date 30.06.2026
2024	01.01.2024 - 31.12.2024	16.06.2025	Valid
2023	01.01.2023 - 31.12.2023	07.04.2024	Valid
2022	01.01.2022 - 31.12.2022	30.06.2023	Valid
2021	01.01.2021 - 31.12.2021	30.01.2022	Valid
2020	01.01.2020 - 31.12.2020	24.06.2021	Valid
2019	01.01.2019 - 31.12.2019	26.06.2020	Valid
2019	01.01.2019 - 31.12.2019	22.01.2020	Expired
2018	24.01.2018 - 31.12.2018	17.03.2019	Valid

Unsubmitted declarations

No unsubmitted declarations found

No unsubmitted declarations as of 04.06.2026.

???

Credit rating

Hidden

Credit rating is based on company financial data and payment behavior. detailed analysis available to regia+ users.

020406080100

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Tax data

	State taxes	Labour taxes	Taxable turnover	Employees
2026 Q1	56 928 €	43 423 €	322 851 €6.8%	7
Kokku 2026:	56 928 €	43 423 €	322 851 €
2025 Q4	31 291 €	38 008 €	346 485 €47.8%	7
2025 Q3	57 834 €	38 892 €	663 146 €69.6%	8
2025 Q2	44 039 €	14 625 €	391 103 €42.5%	3
2025 Q1	35 304 €	10 801 €	274 421 €41.7%	4
Kokku 2025:	168 468 €	102 326 €	1 675 155 €20.1%
2024 Q4	36 719 €	6 944 €	470 828 €166.8%	2
2024 Q3	12 070 €	5 783 €	176 504 €44.8%	2
2024 Q2	14 707 €	7 161 €	319 601 €25.2%	4
2024 Q1	51 404 €	10 341 €	427 420 €27.7%	4
Kokku 2024:	114 900 €	30 229 €	1 394 353 €40.2%
2023 Q4	43 843 €	18 703 €	334 753 €301.9%	1
2023 Q3	9 322 €	5 612 €	83 302 €60.3%	1
2023 Q2	9 987 €	3 058 €	210 040 €42.7%	1
2023 Q1	30 019 €	9 840 €	366 734 €52.1%	1
Kokku 2023:	93 172 €	37 213 €	994 829 €38.9%
2022 Q4	26 773 €	17 465 €	241 115 €8.7%	4
2022 Q3	31 621 €	17 724 €	221 739 €89.0%	2
2022 Q2	27 435 €	15 551 €	117 298 €13.8%	2
2022 Q1	18 007 €	5 404 €	136 024 €0.7%	2
Kokku 2022:	103 836 €	56 143 €	716 175 €216.8%
2021 Q4	15 669 €	1 792 €	135 111 €341.3%	1
2021 Q3	1 994 €	983 €	30 619 €7.2%	-
2021 Q2	2 503 €	983 €	28 556 €10.2%	-
2021 Q1	6 339 €	1 643 €	31 789 €3.7%	1
Kokku 2021:	26 505 €	5 401 €	226 076 €115.0%
2020 Q4	5 764 €	3 276 €	33 025 €33.6%	1
2020 Q3	5 492 €	4 914 €	24 714 €17.4%	1
2020 Q2	7 854 €	4 914 €	29 925 €71.0%	1
2020 Q1	3 481 €	1 638 €	17 500 €	1
Kokku 2020:	22 590 €	14 742 €	105 164 €
2019 Q4	515 €	0 €	0 €	0
Kokku 2019:	515 €	0 €	0 €
2018 Q4	0 €	0 €	0 €	0
2018 Q3	0 €	0 €	0 €	0
2018 Q2	0 €	0 €	0 €	0
2018 Q1	0 €	0 €	0 €	0
Kokku 2018:	0 €	0 €	0 €

Revenue by industry

	2022	2023	2024
Business and other management consultancy			1 322 202 €
Business consultancy and other management advice	808 918 €	1 066 285 €

Tax debts

No tax debt found

No tax debt as of 04.06.2026

Representatives

Name	Personal ID code	Date of birth	Role	Start	End
Maria Freimann	49102XXXXXX	02.02.1991 (35)	Board member	28.02.2022	-
Juhan Kangilaski	39010XXXXXX	18.10.1990 (35)	Board member	24.01.2018	-

1 - 2 / 2 rows

Shareholders

Name	Personal ID code	Date of birth	Role	Share	%	Type	Start	End
Maria Freimann	49102XXXXXX	02.02.1991 (35)	Shareholder	1 250,00 EUR	50	Sole ownership	01.09.2023	-
Juhan Kangilaski	39010XXXXXX	18.10.1990 (35)	Shareholder	1 250,00 EUR	50	Sole ownership	01.09.2023	-

3 inactive record hidden, extended access to the information portal is required to view history!

1 - 2 / 2 rows

Other persons

Name	Personal ID code	Date of birth	Role	Start	End
Juhan Kangilaski	39010XXXXXX	18.10.1990 (35)	Founder	20.01.2018	-

1 - 1 / 1 rows

Ultimate beneficial owners

Name	Personal ID code	Date of birth	Role	Start	End
Maria Freimann	49102XXXXXX	02.02.1991 (35)	Direct holding	02.08.2022	-
Juhan Kangilaski	39010XXXXXX	18.10.1990 (35)	Direct holding	10.10.2018	-

1 - 2 / 2 rows

Holdings in companies

Company	Registered	Role	Share	%	Type	Start	End
WHAT IF projects OÜ	08.01.2026	Shareholder	100,00 EUR	100	Sole ownership	08.01.2026	-
WHAT IF technologies OÜ	17.09.2024	Shareholder	70,00 EUR	100	Sole ownership	17.09.2024	-
WHAT IF real estate OÜ	16.09.2024	Shareholder	70,00 EUR	100	Sole ownership	16.09.2024	-
WHAT IF spaces OÜ	27.10.2022	Shareholder	18,00 EUR	0,53	Sole ownership	08.10.2025	-

1 - 4 / 4 rows

2026 Q1

Turnover

Amount

322 851 €

Monthly average

107 617 €

Per employee

15 374 €

Equity ratio

4 304,68%

Labour taxes

Turnover ratio

13,45%

Tax ratio

76,28%

Monthly average

14 474 €

Per employee

2 068 €

State taxes

Monthly average

18 976 €

Turnover ratio

17,63%

Estimated salary

Gross salary

3 723 €

Net salary

2 914 €

Aggregate data

	2024	2023	2022	2021	2020	2019
Current assets	207 002 €18.9%	255 248 €147.3%	103 220 €117.5%	47 455 €49.7%	31 694 €44.7%	21 902 €
Non-current assets	97 330 €155.8%	38 056 €61.0%	23 638 €20.0%	29 532 €12.6%	33 792 €1 172.3%	2 656 €
Total assets	304 332 €3.8%	293 304 €131.2%	126 858 €64.8%	76 987 €17.6%	65 486 €166.7%	24 558 €
Short-term liabilities	206 985 €60.5%	128 941 €18.1%	109 214 €275.7%	29 067 €677.8%	3 737 €	-
Long-term liabilities	44 430 €45.5%	30 543 €18.9%	-	25 682 €13.4%	29 643 €1 334.1%	2 067 €
Total liabilities	251 415 €57.6%	159 484 €46.0%	109 214 €99.5%	54 749 €64.0%	33 380 €1 514.9%	2 067 €
Share or stock capital	2 500 €	2 500 €	2 500 €	2 500 €	2 500 €	2 500 €
Retained earnings	44 457 €917.8%	-	-	-	4 368 €	-
Net profit	5 960 €95.5%	131 320 €767.1%	15 144 €23.3%	19 738 €21.8%	25 238 €26.2%	19 991 €
Equity	52 917 €60.5%	133 820 €658.4%	17 644 €20.7%	22 238 €30.7%	32 106 €42.8%	22 491 €
Turnover	1 322 202 €24.0%	1 066 285 €31.8%	808 918 €234.1%	242 122 €113.4%	113 448 €198.4%	38 020 €
Profit margin	0.45%96.3%	12.32%557.8%	1.87%77.0%	8.15%63.4%	22.25%57.7%	52.58%

Financial ratios

	2024	2023	2022	2021	2020
Profit and cash flow
EBITDA	VZ ZND	QSW ZZR	UH LUU	31 910	28 516
Liquidity
Current ratio	D.N	H.B	P.M	1.6	8.5
Quick ratio	I.W	S.O	Y.F	1.6	8.5
Cash ratio	V.T	A.S	B.B	1.6	8.5
Efficiency
Days sales outstanding (dso)	IR.Z	NT.X	JA.P	2.1	-
Asset turnover	O.W	C.U	C.D	3.4	2.5
Structure
Debt ratio	L.J	W.K	U.O	0.7	0.5
Profitability
Operating margin	Q.J%	KG.I%	E.M%	11.4%	21.9%
Net profit margin	K.E%	RE.Q%	W.N%	8.2%	22.2%
Return on assets (roa)	V.G%	LK.E%	XS.K%	27.7%	56.1%
Return on equity (roe)	GY.Y%	YG.N%	GG.V%	88.8%	78.6%

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Licences & notices

No licenses and notices found

Company has no active licenses and business activity notices

Regulations

Regulation no.	Date	Type	Status
Ä 50085859 / 8	01.09.2023	Entry - Amendment entry	Entered into force (01.09.2023)
Ä 50085859 / 7	18.07.2022	Entry - Amendment entry under CRA § 525 (2)	Entered into force (18.07.2022)
Ä 50085859 / 6	28.02.2022	Entry - Amendment entry	Entered into force (28.02.2022)
Ä 50085859 / 5	08.12.2021	Entry - Amendment entry under CRA § 525 (2)	Entered into force (08.12.2021)
Ä 50085859 / 4	22.06.2018	Entry - Amendment entry	Entered into force (22.06.2018)

1 - 5 / 9 rows

Real estate

No real estate found

Company has no real estate

Consumer Disputes Committee decisions

No consumer dispute committee decisions found

Company has not been issued consumer dispute committee decisions

Official announcements

No official announcements found

Company has no issued official announcements

Public transactions

Date	Party	Amount	Classification
04.03.2026	Majandus- ja Kommunikatsiooniministeerium	47 073.51 € Received	OTHER GRANTS R&D in general economic, trade and labour policy
08.12.2025	Majandus- ja Kommunikatsiooniministeerium	31 081.11 € Received	OTHER GRANTS R&D in general economic, trade and labour policy
09.06.2025	Eesti Kunstiakadeemia	140.30 € Received	OPERATING EXPENSES Tertiary education
09.06.2025	Politsei- ja Piirivalveamet	1 756.80 € Received	OPERATING EXPENSES Police
29.04.2025	Eesti Kunstiakadeemia	1 171.20 € Received	OPERATING EXPENSES Tertiary education

What If OÜ

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