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MyStore OÜ

Legal form:

Private limited company

Registry code:

11661029

VAT no.:

EE101304249

Fiscal-year period:

01.01 - 31.12

Established:

26.05.2009 (17)

Former business names:

3S OÜ

Capital:

2 556 EUR

Address:

Sära tee 11, Peetri alevik, Rae vald, Harju maakond, 75312

Status:

Registered

E-arvete vastuvõtmine:

e-arveldaja

Contacts

Email:

riina@mystore.ee

Phone:

+372 6737173

Industries

WHOLESALE AND RETAIL TRADE
Retail trade
Non-specialised retail trade
47121 - Other non-specialised retail trade
PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES
Advertising, market research and public relations
Advertising
73111 - Activities of advertising agencies

VAT liability

	Start	End
EE101304249	01.09.2014
EE101304249	03.07.2009	30.03.2014

Annual reports

Aggregate data

	Period	Submitted
2025	01.01.2025 - 31.12.2025	30.06.2026	Valid
2024	01.01.2024 - 31.12.2024	30.06.2025	Valid
2023	01.01.2023 - 31.12.2023	28.06.2024	Valid
2022	01.01.2022 - 31.12.2022	28.06.2023	Valid
2021	01.01.2021 - 31.12.2021	10.05.2022	Valid
2020	01.01.2020 - 31.12.2020	30.06.2021	Valid
2019	01.01.2019 - 31.12.2019	01.10.2020	Valid
2018	01.01.2018 - 31.12.2018	02.07.2019	Valid
2017	01.01.2017 - 31.12.2017	30.06.2018	Valid
2016	01.01.2016 - 31.12.2016	04.07.2017	Valid
2015	01.01.2015 - 31.12.2015	07.07.2016	Valid
2014	01.01.2014 - 31.12.2014	14.08.2015	Valid
2013	01.01.2013 - 31.12.2013	30.06.2014	Valid
2012	01.01.2012 - 31.12.2012	01.07.2013	Valid
2011	01.01.2011 - 31.12.2011	25.06.2012	Valid
2010	01.01.2010 - 31.12.2010	30.06.2011	Valid
2009	26.05.2009 - 31.12.2009	22.06.2010	Valid

Unsubmitted declarations

No unsubmitted declarations found

No unsubmitted declarations as of 21.07.2026.

???

Credit rating

Hidden

Credit rating is based on company financial data and payment behavior. detailed analysis available to regia+ users.

020406080100

? Risk factors

? Strengths

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Tax data

	State taxes	Labour taxes	Taxable turnover	Employees
2026 Q2	0 €	0 €	101 907 €10.8%	-
2026 Q1	0 €	0 €	114 309 €66.1%	-
Kokku 2026:	0 €	0 €	216 216 €
2025 Q4	6 230 €	0 €	337 499 €144.6%	-
2025 Q3	0 €	0 €	137 964 €50.1%	-
2025 Q2	4 452 €	0 €	276 657 €2.0%	-
2025 Q1	0 €	0 €	271 151 €32.1%	-
Kokku 2025:	10 682 €	0 €	1 023 271 €20.1%
2024 Q4	9 257 €	22 €	399 308 €96.3%	-
2024 Q3	1 989 €	0 €	203 461 €42.5%	-
2024 Q2	9 928 €	0 €	354 056 €9.2%	-
2024 Q1	3 148 €	0 €	324 292 €32.9%	-
Kokku 2024:	24 322 €	22 €	1 281 117 €9.9%
2023 Q4	18 827 €	0 €	483 264 €89.6%	-
2023 Q3	0 €	0 €	254 912 €36.1%	-
2023 Q2	11 625 €	12 €	399 049 €40.2%	-
2023 Q1	4 273 €	0 €	284 708 €34.4%	-
Kokku 2023:	34 726 €	12 €	1 421 933 €9.5%
2022 Q4	19 093 €	74 €	434 023 €141.3%	-
2022 Q3	0 €	0 €	179 846 €42.8%	-
2022 Q2	12 188 €	0 €	314 458 €15.2%	-
2022 Q1	12 911 €	0 €	370 688 €20.8%	-
Kokku 2022:	44 192 €	74 €	1 299 015 €11.0%
2021 Q4	17 881 €	0 €	468 179 €107.9%	-
2021 Q3	2 446 €	0 €	225 150 €50.8%	-
2021 Q2	20 894 €	0 €	457 424 €48.3%	-
2021 Q1	6 856 €	0 €	308 367 €31.4%	-
Kokku 2021:	48 077 €	0 €	1 459 120 €21.4%
2020 Q4	15 464 €	0 €	449 399 €122.9%	-
2020 Q3	0 €	0 €	201 638 €31.8%	-
2020 Q2	12 692 €	0 €	295 707 €15.9%	-
2020 Q1	3 549 €	0 €	255 199 €34.2%	0
Kokku 2020:	31 704 €	0 €	1 201 942 €11.9%
2019 Q4	13 838 €	0 €	388 104 €100.8%	0
2019 Q3	1 161 €	15 €	193 315 €15.2%	0
2019 Q2	10 260 €	0 €	227 894 €14.0%	0
2019 Q1	6 615 €	0 €	264 959 €34.2%	0
Kokku 2019:	31 874 €	15 €	1 074 272 €0.4%
2018 Q4	12 398 €	0 €	402 524 €148.7%	0
2018 Q3	0 €	5 €	161 825 €38.7%	0
2018 Q2	9 093 €	0 €	263 830 €9.2%	0
2018 Q1	2 321 €	0 €	241 571 €28.7%	0
Kokku 2018:	23 812 €	5 €	1 069 750 €13.5%
2017 Q4	11 886 €	0 €	338 779 €91.7%	0
2017 Q3	0 €	0 €	176 713 €22.9%	0
2017 Q2	6 890 €	0 €	229 323 €15.8%	0
2017 Q1	6 340 €	0 €	198 000 €	0
Kokku 2017:	25 116 €	0 €	942 815 €15.8%
2016 Q4	21 490 €	0 €	0 €	0
2016 Q3	4 008 €	0 €	0 €100.0%	0
2016 Q2	14 800 €	28 €	814 072 €	0
2016 Q1	12 563 €	0 €	0 €	0
Kokku 2016:	52 861 €	28 €	814 072 €
2015 Q4	21 114 €	0 €	0 €	0
2015 Q3	3 477 €	0 €	0 €	0
2015 Q2	25 576 €	0 €	0 €	0
2015 Q1	12 025 €	0 €	0 €	0
Kokku 2015:	62 192 €	0 €	0 €

Revenue by industry

	2023	2024	2025
Other non-specialised retail trade		762 926 €	676 217 €
Activities of advertising agencies			91 414 €
Retail sale via mail order or the internet	898 019 €

Tax debts

No tax debt found

No tax debt as of 21.07.2026

Representatives

Name	Personal ID code	Date of birth	Role	Start	End
Riina Pajupuu	46705XXXXXX	31.05.1967 (59)	Board member	26.05.2009	-

1 - 1 / 1 rows

Shareholders

Name	Personal ID code	Date of birth	Role	Share	%	Type	Start	End
Osaühing Catalogue-shop	-	12.02.2003 (23)	Shareholder	2 556,00 EUR	100	Sole ownership	01.09.2023	-

2 inactive record hidden, extended access to the information portal is required to view history!

1 - 1 / 1 rows

Other persons

Name	Personal ID code	Date of birth	Role	Start	End
Osaühing Catalogue-shop	-	-	Founder	26.05.2009	-

1 - 1 / 1 rows

Ultimate beneficial owners

Name	Personal ID code	Date of birth	Role	Start	End
Mari Rahumägi	46803XXXXXX	19.03.1968 (58)	Indirect holding	29.10.2018	-
Riina Pajupuu	46705XXXXXX	31.05.1967 (59)	Direct holding	29.10.2018	-

1 - 2 / 2 rows

Holdings in companies

No holdings in companies found

Company has no holdings in other companies

2026 Q2

Turnover

Amount

101 907 €

Monthly average

33 969 €

Per employee

0 €

Equity ratio

1 328,99%

Labour taxes

Turnover ratio

0,00%

Tax ratio

0,00%

Monthly average

0 €

Per employee

0 €

State taxes

Monthly average

0 €

Turnover ratio

0,00%

Estimated salary

Gross salary

0 €

Net salary

0 €

Aggregate data

	2025	2024	2023	2022	2021	2020	2019
Current assets	381 877 €17.9%	323 936 €81.2%	178 728 €15.0%	155 442 €38.5%	252 900 €1.1%	255 812 €3.5%	265 108 €
Non-current assets	173 243 €13.3%	152 880 €1.1%	154 512 €1.0%	156 144 €1 908.0%	7 776 €17.3%	9 408 €14.8%	11 040 €
Total assets	555 120 €16.4%	476 816 €43.1%	333 240 €6.9%	311 586 €19.5%	260 676 €1.7%	265 220 €4.0%	276 148 €
Short-term liabilities	384 557 €3.3%	397 652 €76.3%	225 562 €7.8%	209 210 €1.7%	205 706 €19.5%	255 387 €2.6%	248 969 €
Long-term liabilities	-	-	-	-	-	-	-
Total liabilities	384 557 €3.3%	397 652 €76.3%	225 562 €7.8%	209 210 €1.7%	205 706 €19.5%	255 387 €2.6%	248 969 €
Share or stock capital	2 556 €	2 556 €	2 556 €	2 556 €	2 556 €	2 556 €	2 556 €
Retained earnings	76 608 €27.1%	105 122 €5.3%	99 820 €90.4%	52 414 €620.3%	7 277 €70.4%	24 623 €306.0%	6 065 €
Net profit	91 399 €420.5%	-28 514 €637.8%	5 302 €88.8%	47 406 €5.0%	45 137 €360.2%	-17 346 €193.5%	18 558 €
Equity	170 563 €115.5%	79 164 €26.5%	107 678 €5.2%	102 376 €86.2%	54 970 €459.0%	9 833 €63.8%	27 179 €
Turnover	767 679 €3.0%	791 401 €16.0%	942 267 €5.8%	890 490 €8.5%	973 387 €24.9%	779 540 €2.3%	761 783 €
Profit margin	11.91%430.4%	-3.60%740.3%	0.56%89.4%	5.32%14.8%	4.64%308.4%	-2.23%191.3%	2.44%

Financial ratios

	2025	2024	2023	2022	2021
Profit and cash flow
EBITDA	IN WWQ	-VX CKZ	MZU	44 151	41 543
Liquidity
Current ratio	Z.T	D.W	M.O	0.7	1.2
Quick ratio	B.O	C.B	O.S	0.6	1.1
Cash ratio	L.R	W.T	S.S	0.2	0.2
Efficiency
Days sales outstanding (dso)	KRM.U	NS.R	VG.F	69.1	73.0
Asset turnover	B.E	R.G	U.B	3.1	3.7
Structure
Debt ratio	E.N	Z.V	G.I	0.7	0.8
Profitability
Operating margin	AS.U%	-B.Q%	-H.L%	4.8%	4.1%
Net profit margin	KK.E%	-I.N%	K.E%	5.3%	4.6%
Return on assets (roa)	NF.A%	-K.U%	A.H%	16.6%	17.2%
Return on equity (roe)	YY.A%	-MJ.X%	P.W%	46.3%	82.1%

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Licences & notices

No licenses and notices found

Company has no active licenses and business activity notices

Regulations

Regulation no.	Date	Type	Deadline	Status
Ä 10129730 / 8	01.09.2023	Entry - Amendment entry		Entered into force (01.09.2023)
Ä 10129730 / 7	21.01.2021	Entry - Amendment entry under CRA § 525 (2)		Entered into force (21.01.2021)
Ä 10129730 / 6	25.09.2019	Entry - Amendment entry		Entered into force (25.09.2019)
Ä 10129730 / M2	24.09.2019	Order to remedy deficiencies - Amendment entry	24.10.2019	Deficiencies remedied (25.09.2019)
Ä 10129730 / 5	17.01.2018	Entry - Amendment entry		Entered into force (17.01.2018)

1 - 5 / 12 rows

Real estate

No real estate found

Company has no real estate

Consumer Disputes Committee decisions

No consumer dispute committee decisions found

Company has not been issued consumer dispute committee decisions

Official announcements

No official announcements found

Company has no issued official announcements

Public transactions

No public transactions found

Company has no public transactions

.ee domains

Domain	Status	Registered	Expires	End
mystore.ee	Active	01.11.2012	02.11.2026	-

1 - 1 / 1 rows

Enforcement proceedings

No enforcement proceedings found

Company has no active debts with bailiffs

Payment orders

No payment orders found

Company has no court-ordered payment orders