Salama OÜ

Legal formLegal form:: Private limited company
Registry codeRegistry code:: 11399790
VAT no.VAT no.:: EE101284518
Fiscal-year periodFiscal-year period:: 01.01 - 31.12
EstablishedEstablished:: 27.06.2007 (19 y)
Former business namesFormer business names:: MOOM OÜ
CapitalCapital:: 2 556 EUR
AddressAddress:: Jahu tn 6/3-88, Põhja-Tallinna linnaosa, Tallinn, Harju maakond, 10415
StatusStatus:: Registered
LEI codeLEI code:: 254900UFZYN1VMC46337

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Contacts

PhonePhone:: +372 5112190
EmailEmail:: salama@salama.ee

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Industries

PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES
Advertising, market research and public relations
Advertising
Activities of advertising agencies
73111 – Activities of advertising agencies

VAT liability

VAT no.	Start	End
EE101284518	01.04.2009	-

Annual reports

Aggregate data

Year	Period	Submitted	Status
2025	01.01.2025 – 31.12.2025	30.06.2026	Valid	PDF
2024	01.01.2024 – 31.12.2024	30.06.2025	Valid	PDF
2023	01.01.2023 – 31.12.2023	30.06.2024	Valid	PDF
2022	01.01.2022 – 31.12.2022	08.06.2023	Valid	PDF
2021	01.01.2021 – 31.12.2021	20.06.2022	Valid	PDF
2020	01.01.2020 – 31.12.2020	15.04.2021	Valid	PDF
2019	01.01.2019 – 31.12.2019	14.01.2020	Valid	PDF
2018	01.01.2018 – 31.12.2018	27.06.2019	Valid	PDF
2017	01.01.2017 – 31.12.2017	15.03.2018	Valid	PDF
2016	01.01.2016 – 31.12.2016	27.04.2017	Valid	PDF
2015	01.01.2015 – 31.12.2015	06.05.2016	Valid	PDF
2014	01.01.2014 – 31.12.2014	05.05.2015	Valid	PDF
2013	01.01.2013 – 31.12.2013	28.05.2014	Valid	PDF
2012	01.01.2012 – 31.12.2012	12.06.2013	Valid	PDF
2011	01.01.2011 – 31.12.2011	30.06.2012	Valid	PDF
2010	01.01.2010 – 31.12.2010	29.06.2011	Valid	PDF
2009	01.01.2009 – 31.12.2009	21.06.2010	Valid	PDF
2008	01.01.2008 – 31.12.2008	25.06.2009	Valid	PDF
2007	27.06.2007 – 31.12.2007	09.09.2008	Valid	PDF

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No unsubmitted declarations as of 30.09.2026.

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Tax debt Reports Declarations Court decisions–Official announcements–TTJA decisions–Real estate–.ee domains3 Licenses–Regulations17 Public transactions36 Grants–State aid5 Public procurement7 Holdings in companies–Enforcement proceedings Payment orders

Tax data

Period	State taxes	Labour taxes	Taxable turnover	Employees
2026 Q2	12 786 €	909 €	30 842 €+129%	-
2026 Q1	9 702 €	909 €	13 464 €−57,0%	-
Total 2026:	22 488 €	1 818 €	44 306 €
2025 Q4	38 104 €	938 €	31 280 €+4 604%	-
2025 Q3	923 €	917 €	665 €−98,3%	-
2025 Q2	6 948 €	2 970 €	38 955 €−16,2%	-
2025 Q1	8 057 €	885 €	46 458 €−48,6%	1
Total 2025:	54 032 €	5 710 €	117 358 €
2024 Q4	60 661 €	13 652 €	90 388 €+52,7%	-
2024 Q3	6 568 €	570 €	59 180 €−54,3%	-
2024 Q2	33 797 €	3 581 €	129 413 €+363%	-
2024 Q1	4 084 €	570 €	27 944 €−68,8%	-
Total 2024:	105 110 €	18 373 €	306 925 €
2023 Q4	22 280 €	1 233 €	89 511 €+29,5%	-
2023 Q3	9 483 €	570 €	69 137 €−23,5%	-
2023 Q2	21 345 €	4 333 €	90 363 €−45,1%	-
2023 Q1	46 384 €	8 877 €	164 480 €−10,7%	-
Total 2023:	99 492 €	15 013 €	413 491 €
2022 Q4	47 996 €	570 €	184 210 €+473%	-
2022 Q3	56 036 €	5 867 €	32 162 €−63,4%	-
2022 Q2	10 338 €	591 €	87 857 €−16,0%	-
2022 Q1	16 616 €	571 €	104 558 €−57,5%	-
Total 2022:	130 986 €	7 599 €	408 787 €
2021 Q4	53 282,01 €	480 €	246 146,80 €+24,6%	-
2021 Q3	27 948,75 €	480 €	197 491,08 €+99,1%	-
2021 Q2	27 138,40 €	2 280 €	99 194,64 €−9,4%	-
2021 Q1	9 633,91 €	1 308,81 €	109 438,76 €−27,6%	2
Total 2021:	118 003,07 €	4 548,81 €	652 271,28 €
2020 Q4	22 231,21 €	610,16 €	151 067,07 €+98,4%	-
2020 Q3	20 958,21 €	3 088,56 €	76 155,09 €−7,3%	-
2020 Q2	16 700,42 €	3 858,73 €	82 196,29 €+9,4%	2
2020 Q1	18 967 €	1 560 €	75 152 €+179%	2
Total 2020:	78 856,84 €	9 117,45 €	384 570,45 €
2019 Q4	3 449 €	0 €	26 907 €+568%	1
2019 Q3	0 €	0 €	4 026 €−95,9%	0
2019 Q2	11 293 €	0 €	98 289 €−55,4%	1
2019 Q1	29 308 €	0 €	220 474 €+146%	1
Total 2019:	44 050 €	0 €	349 696 €
2018 Q4	12 938 €	11 €	89 466 €+338%	1
2018 Q3	3 368 €	0 €	20 424 €+746%	1
2018 Q2	64 €	5 €	2 415 €−63,4%	1
2018 Q1	43 €	0 €	6 605 €+187%	1
Total 2018:	16 413 €	16 €	118 910 €
2017 Q4	121 €	0 €	2 300 €−39,2%	1
2017 Q3	1 156 €	6 €	3 780 €+47,2%	1
2017 Q2	192 €	0 €	2 568 €−47,5%	1
2017 Q1	708 €	42 €	4 888 €+1 989%	1
Total 2017:	2 177 €	48 €	13 536 €
2016 Q4	52 €	13 €	234 €	1
2016 Q3	67 €	0 €	0 €−100%	1
2016 Q2	11 065 €	3 €	57 €−99,9%	1
2016 Q1	14 086 €	3 339 €	60 014 €+238%	1
Total 2016:	25 270 €	3 355 €	60 305 €
2015 Q4	4 522 €	2 781 €	17 780 €+39,3%	1
2015 Q3	4 068 €	1 996 €	12 764 €+1,3%	1
2015 Q2	4 021 €	1 971 €	12 601 €+193%	1
2015 Q1	3 162 €	672 €	4 296 €	1
Total 2015:	15 773 €	7 420 €	47 441 €

Revenue by industry

	2023	2024	2025
Activities of advertising agencies		296 986 €	105 976 €
Advertising agencies	408 788 €

Tax debts

No tax debt found

No tax debt as of 30.09.2026

Representatives

	Personal ID code
Anu Aleksandra Ots	47603XXXXXX	22.03.1976 (50)	Board member	07.03.2019	-
Madis Ots	37710XXXXXX	11.10.1977 (48)	Board member	27.06.2007	-

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Shareholders

	Personal ID code
Madis Ots	37710XXXXXX	11.10.1977 (48)	Shareholder	1 278 EUR	50,00%	Sole ownership	01.09.2023	-
Anu Aleksandra Ots	47603XXXXXX	22.03.1976 (50)	Shareholder	1 278 EUR	50,00%	Sole ownership	01.09.2023	-

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Other persons

	Personal ID code
Madis Ots	37710XXXXXX	11.10.1977 (48)	Founder	27.06.2007	-

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Ultimate beneficial owners

	Personal ID code
Anu Aleksandra Ots	47603XXXXXX	22.03.1976 (50)	Direct holding	30.06.2026	-
Madis Ots	37710XXXXXX	11.10.1977 (48)	Direct holding	03.09.2018	-

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Holdings in companies

No holdings in companies found

Company has no holdings in other companies

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2026 Q2

Turnover

Amount: 30 842 €
Monthly average: 10 281 €
Per employee: -
Equity ratio: 402,22%

Labour taxes

Turnover ratio: 2,95%
Tax ratio: 7,11%
Monthly average: 303 €
Per employee: -

State taxes

Monthly average: 4 262 €
Turnover ratio: 41,46%

Estimated salary

Gross salary: -
Net salary: -

Aggregate data

Last 5 yrsAll

	2025	2024	2023	2022	2021	2020	2019
Current assets	231 401 €−40,9%	391 379 €+9,9%	356 056 €−8,8%	390 347 €−37,3%	622 203 €+55,1%	401 112 €+28,9%	311 200 €
Non-current assets	16 477 €−19,5%	20 471 €+17,0%	17 500 €+147%	7 094 €+10,4%	6 427 €−51,2%	13 166 €−14,9%	15 475 €
Total assets	247 878 €−39,8%	411 850 €+10,3%	373 556 €−6,0%	397 441 €−36,8%	628 630 €+51,7%	414 278 €+26,8%	326 675 €
Short-term liabilities	90 335 €−10,8%	101 229 €+1 542%	6 164 €+48,0%	4 166 €−73,0%	15 446 €+69,4%	9 117 €−88,8%	81 478 €
Long-term liabilities	-	-	-	-	-	-	-
Total liabilities	90 335 €−10,8%	101 229 €+1 542%	6 164 €+48,0%	4 166 €−73,0%	15 446 €+69,4%	9 117 €−88,8%	81 478 €
Share or stock capital	-	-	-	-	-	-	-
Retained earnings	157 809 €+50,8%	104 682 €−37,6%	167 815 €−43,1%	295 081 €+17,8%	250 599 €+22,3%	204 887 €+85,0%	110 761 €
Net profit	-3 078 €−102%	203 127 €+3,2%	196 765 €+106%	95 382 €−73,5%	359 773 €+82,2%	197 462 €+50,0%	131 624 €
Equity	157 543 €−49,3%	310 621 €−15,5%	367 392 €−6,6%	393 275 €−35,9%	613 184 €+51,3%	405 161 €+65,2%	245 197 €
Turnover	105 976 €−64,3%	296 986 €−27,3%	408 788 €+10,1%	371 171 €−45,4%	679 332 €+82,5%	372 180 €+16,4%	319 740 €
Profit margin	-2,9%	68,4%	48,1%	25,7%	53,0%	53,1%	41,2%

Financial ratios

	2022	2021
Profit and cash flow
EBITDA	192 093 €	377 432 €
Liquidity
Current ratio	93,7	40,3
Quick ratio	93,7	40,3
Cash ratio	53,3	30,4
Efficiency
Days sales outstanding (dso)	44,2	34,7
Asset turnover	0,7	1,3
Structure
Debt ratio	0,0	0,0
Profitability
Operating margin	51,2%	54,6%
Net profit margin	25,7%	53,0%
Return on assets (roa)	18,6%	69,0%
Return on equity (roe)	24,3%	58,7%

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Licences & notices

No licenses and notices found

Company has no active licenses and business activity notices

Regulations


Ä 10110113 / 12	01.09.2023	Entry – Amendment entry	-	Entered into force01.09.2023
Ä 10110113 / 11	25.03.2020	Entry – Amendment entry under CRA § 525 (2)	-	Entered into force25.03.2020
Ä 10110113 / 10	11.03.2019	Entry – Amendment entry under CRA § 525 (2)	-	Entered into force11.03.2019
Ä 10110113 / 9	07.03.2019	Entry – Amendment entry	-	Entered into force07.03.2019
Ä 10110113 / 8	17.09.2018	Entry – Amendment entry	-	Entered into force17.09.2018

Real estate

No real estate found

Company has no real estate

Consumer Disputes Committee decisions

No consumer dispute committee decisions found

Company has not been issued consumer dispute committee decisions

Court decisions

No court decisions found

The company has no court decisions

Official announcements

No official announcements found

Company has no issued official announcements

Public transactions


05.01.2026	Päästeamet	1 041,60 €Received	OPERATING EXPENSESRescue services
03.11.2025	Tallinna Tehnikakõrgkool	1 240 €Received	OPERATING EXPENSESTertiary education
25.02.2025	Justiits- ja Digiministeerium	146,40 €Received	PERSONNEL EXPENSESOther general services
09.12.2024	Registrite ja Infosüsteemide Keskus	1 281 €Received	OPERATING EXPENSESOther public order and safety, incl. administration
21.11.2024	Siseministeeriumi infotehnoloogia- ja arenduskeskus	6 039 €Received	OPERATING EXPENSESOther public order and safety, incl. administration

Funded projects

No funded projects found

The company has no projects funded by EU or foreign grants

State aid


22.05.2026	Haridus- ja NoorteametAid measure 241652	Muu › MuuGrant	619,80 €	241652/2600587
13.03.2026	Haridus- ja NoorteametAid measure 241652	Muu › MuuGrant	272 €	241652/2600525
31.12.2025	Ettevõtluse ja Innovatsiooni SihtasutusAid measure 231558	Muu › MuuGrant	1 636 €	231558/2600265
07.11.2024	Ettevõtluse ja Innovatsiooni SihtasutusAid measure 231558	Muu › MuuGrant	800 €	231558/2500113
07.04.2021	Ettevõtluse ja Innovatsiooni SihtasutusAid measure 15434	Regionaalareng (VTA) › MuuGrant	190 €	15434/2106738

Public procurement contracts


10.06.2026End 24.08.2026	Veeohutuse meediakampaania loovlahenduse, meediaplaneeringu ja -pindade tellimineReference number 306859 · HL_2026_veeohutuskampaania	PäästeametContracting authority	80 000 €	Concluded
26.03.2026End 26.03.2030	Meedia- ja loovteenuse tellimineReference number 305350 · Raamleping (Salama OÜ ja Osaühing Intense growth HUB)	Tartu ÜlikoolContracting authority	750 000 €	Concluded
25.06.2021End 20.12.2021	Eesti hariduse rahvusvaheliseks tutvustamiseks loovlahenduse ja turundus-kommunikatsioonistrateegia loomine, teostamine ning strateegiline konsultatsioonReference number 208618 · Tehingud perioodil 25.06.2021 kuni 20.12.2021	Haridus- ja NoorteametContracting authority	3 373 €	Completed
15.04.2021End 30.09.2021	Meediakampaania loovlahenduste, meediaplaneeringu ja -pindade tellimineReference number 232943 · Hankeleping	PäästeametContracting authority	113 000 €	Completed
25.06.2020End 24.06.2021	Eesti hariduse rahvusvaheliseks tutvustamiseks loovlahenduse ja turundus-kommunikatsioonistrateegia loomine, teostamine ning strateegiline konsultatsioonReference number 208618 · Tehingud perioodil 25.06.2020 kuni 24.06.2021	Haridus- ja NoorteametContracting authority	40 683,50 €	Completed

.ee domains


salama.ee	Active	16.06.2018	17.06.2027
madisots.ee	Active	04.05.2018	05.05.2027
pesakond.ee	Active	04.07.2010	19.11.2031

Enforcement proceedings

No enforcement proceedings found

Company has no active debts with bailiffs

Payment orders

No payment orders found

Company has no court-ordered payment orders

Data comes from public registers.